Rusted Arrow Mercantile 

Bringing an in-store experience into a brand refresh and digital space.

Rusted Arrow Mercantile is a boutique shopping experience nestled into a shotgun space in Downtown Pensacola. When we first met on this project, it was simply a web refresh — however upon further discovery we realized that the brand and overall look didn’t fit with the customized, in-store experience that their customers have come to know and love. 

We built them out a brand system that reflected this approachable, pause in downtown, but was also flexible. They work with an ongoing rotation of seasonal items, so outside of their core brand materials we built them a secondary palette and illustration system that can change with the seasons.

Contact Us

  • 469.233.3494
  • veronique@hatchmarkstudio.com
  • 13 S Palafox Place, Pensacola FL 32502