Ride Society opened in the fall of 2018 in Downtown Pensacola with one overarching goal — to build a community. It’s an immersive, rhythm-based riding experience that’s so much more than a workout. They’re a community, a club, a society — and have quickly built a large and devoted following.
We worked with them to build their brand and space from the ground up. It’s high-end meets gritty NYC underground, a place where everyone I accepted, where people come to unplug and unwind. It’s edgy, raw, and that translates into the brand from the minimal mark to the custom illustrated patterning that splashes over the collateral.
We worked with them on all touchpoint — the visual identity system to the website to the in-store experience, and continue to work with them to build their brand to this day.