RIPE is the sister brand of Ride Society — made to mesh well with the urban underground brand and take a different spin on the traditional ‘juice splash/hyper-colorful’ juice brand look.
It’s a minimal, sophisticated brand that lets the color of the juice speak for itself. Its edgy, poppy, fun, and meant to pair well with the spin studio brand that operates out of the same space. Clean, minimal design paired with bold splashes of graphics in the studio to build the foundation, and animations and creative photography showcase the product in a unique way that is true to their vision.
A simple and easy-to-update site allows for regular changes depending on the menu. It also brings the user into the feel of the brand before they even experience the physical store.