Postcard from Wendy started as a side project. From a love of travel. From a desire to capture every moment through photos and storytelling – and bring readers along on the journey. At its heart, it’s a blog that shares journeys, photos, and gives an insider look into some of the most desirable travel spots on earth.
The Postcards ‘W’ is a nod to all things regal and extra special. Postcards doesn’t want to bring you to the expected spots, but to the hidden gems on these journeys. Every blog is a story of one of these journeys – and is supported by custom stamp graphics, patterns that are a nod to the local culture, and a palette to match the tone of the experience.
Outside of building the entire brand system, we worked with the client to build a website that was easy to add to with each trip. Also, social channels were set to be able to integrate content that would drive back to the site.