Carbonite is a company built around data protection – it’s technical, it’s IT-driven, and it can often translate into a brand that speaks about itself in a straightforward and textbook-like way. The Carbonite brand is taking a new approach. Through illustration and storytelling, they tell the story of the IT guy as the superhero – and through unconventional(for this space) means – engage the reader to learn about the technology and its service offerings.