Beyond Logo Designers


We build connections between brands and humans, and we do it very, very, well.

We work with the big guys, the little guys, and those brand-spankin’ new ones who are full-steam ahead right out the gate. We are partners in branding, print and digital and we know a thing or two about strategy and brand positioning.

We’re brand junkies, design geeks, and coffee addicts who go-go-go to get the job done and make sure your brand is communicating effectively. And we’ll make sure you look good in the process.

We are proud to call Pensacola home and to help grow business in the Emerald Coast.

SMART BRANDS LISTEN To the market, to their customers, to their staff, to their competitors. And to the things that keep them awake at night.

WHAT’S IT LIKE TO WORK WITH US? Like a day without rain except when it’s rainy… and in that case it’s like having an umbrella on a rainy day or it’s just like a Friday afternoon.

Beyond Branding, We Do...

This is a little snippet from a campaign we were able to support last year. We have the ability to concept, storyboard, shoot and animate in-house. This is a great(and unique) way to create engaging social content.
We try to work illustration and hand lettering into projects whenever possible. It’s the perfect  way to create custom, ownable content for any project and we can pull a wide range of styles.
We’ve shot everything from product photography to retail spaces for our clients. We often shoot to support social campaigns and website projects.
Murals are one of the best ways to bring a brand experience to life on location. We work with clients to concept, design, and then install. Bonus – time lapse videos of murals being installed create great content. 
Everything from brochures to booklets to powerpoint presentations – well-executed layout is the basis of great design.
We work with several clients to strategize their content calendars, build the content and then manage posting and engagement with their audiences.
Completely custom die-lines and full bleed print jobs. Or creative ways to work with stickers on stock packaging to bring something to life and make it on-brand. We can do both.
User experience strategy, content development, design, and development of fully editable and customizable WordPress sites. All are well within our capabilities to fit in a range of budgets and needs.
Create walking billboards for your brand with rad apparel and merch. From t-shirts to branded accessories, we work with you to create successful yet stylish gear.
From creative positioning statements, website copy, and other messaging  needs, we are here to tell your story in a creative and ownable way.
We work with you to create a strategic marketing plan to share your brand experience and connect with your audience. From brand launch support to client experiences, we are here to convey your brand.
As business grows, so will your design needs to stay relevant in your market. We offer great monthly rates that allow us to work in a true partnership with your team.

The Team

Veronique Zayas

Founder & Creative Director

Veronique is from Dallas, has lived in Pensacola for six years and has 17 years of national caliber experience in branding, messaging, creative direction, and design. Veronique is just on the right side of “driven,” and as a result, you’ll see her branding work all up and down Palafox.

Liz Long

Senior Designer & Strategy

Liz Long joined HatchMark Studio in the beginning of 2019. Leaving the cold tundra of South Dakota, she’s fit in okay, don’t you know, for a Midwestern. Ask her what chislic is. With 10 years of industry experience, she designs, concepts, photographs, and wears goofy hats and tons of black. By the way, if you don’t understand when she speaks, ask for subtitles.

Carly Richards

Social Media Strategist & Manager

Carly came to HatchMark Studio with experience in print publishing, content creation and social media management for national and local brands across food & beverage, tourism and energy. She loves digging into social strategy and staying updated on the latest social media trends (yep, even the weird ones.) She is also always willing to chat about true crime and will likely show you photos of her six dogs, even if you don’t ask.

Dago Martinez

Digital Designer & Illustrator

There is a lot to say about Dago. He came down to HatchMark from Maracay (Venezuela) with an arepa in one hand and the Ten Commandments of Design in the other. He is quiet but “oh honey” he is not afraid to give you his honest opinion. Dago’s ultimate design goal is not only to develop the most effective solution but also to create an entire experience in the viewer. By the way, if you don’t understand when he speaks, ask for subtitles as well.

Adrian Sparrow

Copywriter, Designer & Illustrator

Adrian is a designer, copywriter and illustrator who graduated from the Kansas City Art Institute with a degree in illustration. They have 7 years of experience in graphic design and copywriting, as well as skill in print production, book publishing and gallery applications.

When Adrian isn’t in the 9-5, you can find them writing and illustrating graphic novels, with a four-legged feline by their side.

Haylee Garner

Social Media Specialist

Haylee currently attends the University of West Florida, studying Comprehensive Marketing and Graphic Design. Haylee has quickly progressed through her career. Within the past year, she has gained experience with managing social media for a university, client management, photography, copywriting, print and digital design, murals, and graphic designing. Haylee has worked with various of clients ranging from Universities and real estate to glass blowing and lifestyle brands.

Destyn Patera

Jill Thomas

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