Where clinical expertise meets cosmetic self-care.
Launching 2022, NeuLine Aesthetics was built out of an existing medical practice, a group of primary and preventative care physicians in the Dallas area. As the clinics grew and thrived, adding an aesthetics arm was a natural extension of the brand that was already offering services like IV infusions, clinical weight loss programs, and preventative care for patients.
Aesthetics is all about making patients look and feel their best, no matter what stage of life they are in. Some studies suggest that taking small steps to address things that are bothering you can lead to elevated mood, greater well-being, and a better quality of life.
Discovery
Building a brand that could live on its own – and also feel a part of a greater family – was key. The NeuLine family of companies began in the ambulatory EEG space through NeuLine Health, later extending into general practice with the opening of The NeuLine Clinic locations in DFW. Drawing a common thread between two different companies was surprisingly seamless.
All of these organizations orbit around superior patient care, an all-in-one approach to services, and preventative medicine.
NeuLine Aesthetics checks all those boxes. They are building the premier spot for aesthetics services in the North Dallas area. From neurotoxin and filler to facial balancing and clinical weight loss solutions, their practitioners have worked in the medical field for decades and have an intensive background with both medical knowledge and patient care to help implement procedures and guide a patient through what’s right for them, relative to their goals. They also take a subtle approach to treatments – making small tweaks and adjustments to keep a patient looking natural, curbing and slowing the signs of aging.
Positioning
This approach came together in their messaging.
Value Proposition
We are your trusted aesthetic partner, bringing cosmetic care to the already robust NeuLine Clinic suite of services.
We’re dedicated to being your go-to for every stage of your health and wellness journey.
Their Messaging
We developed three pillars that the brand leans into. What do they stand behind,
and how do we communicate their approach in a clear and simple way?
Positioning
This approach came together in their messaging.
Value Proposition
We are your trusted aesthetic partner, bringing cosmetic care to the already robust NeuLine Clinic suite of services.
We’re dedicated to being your go-to for every stage of your health and wellness journey.
Their Messaging
We developed three pillars that the brand leans into. What do they stand behind,
and how do we communicate their approach in a clear and simple way?
A library of messages to use across the website, social media, and ads were created.
Visual System
This brand needed to be at the crux of professional, high-end, and beautiful. Furthermore, it had to fit alongside two sister brands that certainly checked the “medical look” boxes.
We worked to build a logo that paired with the dedicated NeuLine font, already used across other brands, as well as an icon that mimicked the system of curved elements in the other two brands. This resulted in the smile paired with the spark. Satisfied patients meets the highest quality professionals.
From here, we developed a color palette that leaned into the spa/beauty world. Soft teals, pinks, and a pop of black to ground it. Gradients are used heavily throughout, as well as photo cutouts or images on minimal backgrounds, paired with layers to add depth to the brand system. The result is fresh, clean, and stunning.
Social Media and Paid
Social media has been a massive part in building brand trust, awareness, and creating a following – leading to appointments and a continuously growing client base. We take a multi-pronged approach to their social.
Beyond organic social, a light paid ad spend has been instrumental in getting their content in front of prospective clients. We’re seeing results equivalent to $1/follower – and they’re quality follows from patients interested in the service, in their area, and ones that stay.
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Website
Social media is often the first digital touchpoint a brand in this space has with its customers. However, the website needed to act as a digital brochure – a place for prospective patients to gather more information, to act as a point of legitimacy, and also to contact the practice or book appointments.
We built a custom branded site on the WordPress platform that’s easy to update and add services to as the practice grows.
Email marketing is one of the most effective ways to reach customers who have self-selected as wanting to receive your content. We utilize email to their already-robust list to send information about new services, specials, and parties or events.
Collateral
Although digital is king in this industry, traditional collateral is still important. From business cards to marketing leave-behinds to patient after-care sheets, we developed a full suite of marketing materials to support their sales and internal team members.
In Conclusion
The NeuLine Aesthetics brand is fresh to market, but growing rapidly. We’re excited to see their continued success as more services and practitioners are added and continue to work with them and their family of companies on an ongoing basis to act as their full-service marketing agency.
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