BioNews Services was born of the need to provide patients of a rare disease with content that they would otherwise not have access to — or, quite often, the medical knowledge to understand it. With over 75 rare disease communities, they create and translate information for the everyday patient or caregiver. However, when one went to their site, they were speaking and projecting the tone of a marketing company.
Although they do provide marketing services for certain pharmaceutical partners that may be a fit for a specific disease, their main purpose is to provide information and access for their audiences.
We went in and started from the ground up — to not only define the mission, vision, values and tone — but to get key stakeholders on the same page as to what the future of the company looks like.
From there messaging and a new bran system were built across all touchpoint — print, digital, social — off a completely refreshed and reimagined brand.
Logo and Brand Development | Messaging | Brand Positioning and Mission/Vision | Print Marketing Materials | Site Design and Development | Social Refresh | Ongoing Support