Branding inspires. Content informs.

Strategy ignites.

We work with our clients to be their in-house yet off-site dedicated team of specialists. Integrated into their everyday with the capabilities to lead strategy, marketing efforts, and design. A full team of creative unicorns who have brought together an intensive array of skills and perspectives to know the in and outs of your business, communicate your value, and execute on our shared ideas.

Our partners are entrepreneurial. Driven. Excited about their business and eager to share it with the world in a way that’s unique, unexpected, and effective. We work in step with them to define and refine that position and then play. A lot. Tapping deep into that creative well to collaborate and bring you into the process as we bring that brand to life. To breathe new energy into an existing one. To turn your patrons into advocates.

We believe

that creatives are wired differently

Pair a true love of what we do with the inability to just settle for one form of expression and you’ve got something golden. Every now and then you find someone that is able to execute — really well — several ways over. Introducing the Creative Unicorn.

We’re a small team, but each of us has a unique set of skills that allows us to think across different mediums and ways of communicating. Plus, we’ve got a few friends. Outside of our core group, we’ve got a network of proven and trusted creative partners that can execute on just about any wild idea.

Stick a few of them in a room, and you’ve got a powerful bunch.

We believe

that creatives are wired differently

Pair a true love of what we do with the inability to just settle for one form of expression and you’ve got something golden. Every now and then you find someone that is able to execute — really well — several ways over. Introducing the Creative Unicorn.

We’re a small team, but each of us has a unique set of skills that allows us to think across different mediums and ways of communicating. Plus, we’ve got a few friends. Outside of our core group, we’ve got a network of proven and trusted creative partners that can execute on just about any wild idea.

Stick a few of them in a room, and you’ve got a powerful bunch.

Veronique Zayas

Founder//Strategy & Development

Veronique founded HatchMark in 2015 out of the need to scale up or scale back. Since then, she’s been dead-set on building the agency she wants to work at and cultivating a team that’s driven to create and collaborate to support that vision.

Although she started HatchMark as a brand designer, her focus has shifted to leading client strategy and positioning, new business development, and internal growth.

She’s passionate about helping organizations excel, and leaning in to support their growth – whether it’s a startup struggling to differentiate their brand in a crowded industry, or a 100+ year business making the shift to the digital marketing world. Best business advice? People work with people they know, like, and trust. And she’s lucky to be able to do that every day.

Liz Long

ACD

Pair a true love of what we do with the inability to just settle for one form of expression and you’ve got something golden. Every now and then you find someone that is able to execute — really well — several ways over. Introducing the Creative Unicorn.

We’re a small team, but each of us has a unique set of skills that allows us to think across different mediums and ways of communicating. Plus, we’ve got a few friends. Outside of our core group, we’ve got a network of proven and trusted creative partners that can execute on just about any wild idea.

Stick a few of them in a room, and you’ve got a powerful bunch.

Veronique Zayas

Founder/Strategy
& Development

Liz Long

Associate
Creative Director

Logan Singleton

Marketing &
Content Strategist

Ramsey Coates

Social Media
Manager

Joe Chisenall

Senior Graphic Designer
& Illustrator

Melissa Crochet

Graphic Designer
& Illustrator

John Laneville

Graphic Designer

Savannah Coates

Content Creator

Established 2015

How we got here, and where we’re going.

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HatchMark Studio started in 2015 out of the crossroads that any successful freelance designer faces–turn down clients or grow. Coming from the crowded and incredibly competitive agency world that blankets Dallas and putting down new roots in Pensacola, growing an agency wasn’t part of Veronique’s original plan. The creative industry is notorious for a non-existent work/life balance. It’s stressful. It’s always challenging and often changing. However, opportunities arose and a solopreneur turned to a team of two working out of a home office. And one question kept rising to the forefront–how do you build the agency you’ve always wanted to work at? Is it possible? We like a challenge. Let’s give it a go.

In October 2015, HatchMark was accepted into Co:Lab, Pensacola’s entrepreneurial development incubator and accelerator. This meant more than just a true office space; it meant much-needed business development education and support. The team of two quickly grew to include interns and additional support freelancers. Being immersed among a group of fellow entrepreneurs with hefty business development experience was a game changer. Through the connections made, mentors engaged, and general education available, HatchMark skyrocketed.

Organic networking led to several high-visibility projects in Pensacola, and the client base started to shift to include a healthy mix of previously held national–and increasingly visible local–clients.

Since then, HatchMark has grown to a team of seven core members and a handful of partners who bring their own expertise. Beyond the team growing in numbers, the capabilities have expanded as well. We’ve gone from a design-focused studio to a full-on agency with a focus on building brands and partnering with clients to plan and execute on their marketing strategies. Our stable of clients includes everything from municipalities to healthcare to food & bev to tourism, and this approach allows us to bring learnings across industries. To think about things from a unique perspective. To always be learning.

Beyond the client work, we’ve grown to pass on the learnings garnered over the past decade. With a heavy involvement in local creative initiatives such as Pensacola Designers and DesignXL, to giving back through entrepreneurial development organizations such as the MIT-based “The Spring”, led by the Studer Community Institute, being a resource for education and thought leadership is something that every member of the team is passionate about.

At the end of 2023, HatchMark moves into its’ forever home. Our first own building, built to suit its needs and to act as a staple in the local creative and business community. With a long-term vision that is always-evolving and changing as new opportunities take us to unexpected heights, we know one thing: we’re grateful for where this journey has brought us, we’re just getting started, and we’re here to stay.